Yuppie is a slang term representing the market segment of young urban experts. A yuppie is often considered by youth, affluence, and business success. They are usually smart in appearance and like to show their success by their style and possessions.
There is nothing hipper for a yuppie than finding and pursuing a passion. Again, cue the financial crisis, when bosses confessed in hushed voices to the lower ranks who still-had-a-chance-to-get-out: Get out of here and do what you love and so set off a surge of banking/consulting/law firm dropouts on a quest to find what matters to them and build a career and life around it.
Coined in the 1980s, the period yuppie was rummage-sale as an insulting title for young businesspeople considered arrogant, undeservedly wealthy, and obnoxious. Yuppies were often associated with wearing high fashion clothing, driving BMWs, and boasting about their successes. The period has become less of a stereotype and now promotes the image of a wealthy professional.
Yuppies tend to be tasteful with high-paying jobs, and they live in or close to large municipalities. Typical industries connected with yuppies contain finance, tech, academia, and numerous areas in the arts, especially those associated with liberal, thoughtful and style.
History of the Term Yuppie
There is some debate over who first formed the term yuppie, but many attributes this to Joseph Epstein, writer and former editor of The American Scholar. Others credit journalist Dan Rotenberg with coining the term in 1980 an article titled “About That Urban Renaissance…” for Chicago magazine. Rotenberg describes the restoration of Chicago’s centre by upwardly mobile young professionals rebelling against suburbia. “The Yuppies seek neither comfort nor security, but motivation and they can find that only in the densest sections of the city,”
In the 21st period, the term takes on new media
Ning while retaining the basic tenets of unique yuppies. For example, due to the internet and mounting reliance on electronic communication, the term yuppie could refer to a Silicon Valley tech worker who doesn’t necessarily have the same social skills as the original Yuppie but still works for a prestigious company makes a lot of money.
This can make it harder to express yuppies since it might not be evident at first look that these people have stylish careers. Perhaps, as a result, the term yuppie isn’t used as generally as it was in the 1980s and early 1990s.
A 2015 article in The New York Periods made the case that the inclusive definition of yuppies had fragmented.4 Micro-yuppies throve. These yuppies admit allegiance to lifestyles, such as nature-based, professional communities, technical executives, or even online communities, such as gaming. Hipsters, who mock the ingesting culture fostered by modern society, have changed earlier yuppies. However, the irony of the condition is that they contribute to the community actively through their choices.
Yuppie’ Fashion Trends That Are Back in Style
The waning of the Yuppie’s particular brand of ostentatious upward mobility, and the rise of its aesthetically scruffier hipster cousin’s, demonstrate the ongoing erosion of what Barbara and John Ehrenreich have called the “professional-managerial class.
” Ehrenreich coined the term in 1977 to refer to the constellation of college-educated, white-collar, and creative workers that hovered somewhere between the ruling and the traditional working class. More than 30 years later. In their 2013 essay “Death of a Yuppie Dream,” Ehrenreich reported that the once-ascendant PMC was on its last legs.
Fractured by decades of technological advances job outsourcing, and attacks on labour. Increasingly, its members have either peeled off to join a tier of exorbitantly compensated CEOs and excellent executives or suffered the collapse of their chosen professions from the decline of newspaper journalism to the elimination of tenured academic jobs.
Types of Yuppie
The brownstone-dweller strolling typifies this new elite through Whole Foods with a yoga mat peeping from the top of her NPR tote; the new Prospect Heights mother who stops in at the lactation consultant before her Y7 class. The tech start-up employee with the neatly trimmed beard and Ever lane button-down announces on Facebook that he’s “bumping the new Kendrick.” They buy green cleaning products, ethically made clothes, and small-batch everything. They aspire, says Currid-Halkett. To be their version of better humans in all aspects of their lives.”
On its face, this approach to conscientious living may look like a rejection of the uninhibited greed associated with the ’80s. But the new aspirational class shares more with its precursors than it wants to admit. As democratic surges in the United States and Europe clarify, rising economic inequality has made it. More critical than ever to rethink and uproot the status quo. Yet, as Cowen and Currid-Halkett both find, for all the new elite’s kindly consumption and the following self-assurance. They have no intention whatsoever of letting go of their status.
A Beginner’s Guide to ‘Millennium yuppies’
may recognize her by the designer kit she attires to Bikram yoga. You can advertise here at the juice bar, the custom-salad shop. or examination WhatsApp on her iPhone while coming for an Uber outside. The big-name law/consulting/finance firm where she’s been working since she graduated from a prestigious university with a liberal arts degree.
Like the Yuppie of the 1980s, the Yuppie is educated, independently-minded, confident, and capable of extraordinary achievement – when it suits her. Like the Yuppie, the Yuppie likes to be part of the In-group.
Different from the Yuppie, and in no small part since the financial crisis, the values of the in-crowd have changed. what constitutes the desirable life for this set is not a successful job in finance/checking/law. A house in the suburbs and a country club affiliation. For the Yuppie, the desired life includes a job at a start-up. A rented flat in a hip neighbourhood that can be easily Airbnb’s.
Herewith, some core components of the yuppie lifestyle
Affordable Luxury: The financial crisis put a severe damper on income levels for today’s 20- and 30-somethings. But that doesn’t mean yuppies sacrifice nice things. It just means they’ve gotten wise about how to get them. The Yuppie is a master at collecting loyalty points. Finding designer ware at discounts on sites like Asos and Gilt.
When the financial crisis hit, most yuppies were sitting in corporate jobs. And so, yuppies followed that path. Assuming that’s what the majority was, and accepted the trade-offs required for a solid career.
At this point, experiences took Priority over Possessions: a fun working environment was as important as a paycheck. The great trip was worth more than a nice piece of furniture. Time to enjoy a city was more than owning a home within it.